We have received numerous questions lately through our social media channels and website and people have asked us in one form or another "We have used an intake form for years and years at our school. We've always done it. We've heard some talk that that may not be the best thing to do anymore. Can you share your expertise?"

We are happy to do that. I used to be Mr. Intake Form. "You know, this is how we've always done things and of course we need to give them an intake form. It's going to seem professional and going to seem like we're serious." This is not a joke. This is serious. However, here at The Art of Admissions, we test everything. We are constantly A/B split testing admissions training processes, admissions scripts, admissions coaching services just like we do in marketing. So with the many people that we've worked with through the years, initially we'll ask them "why do you still use an intake form?" And they'll say, "Oh, because that's how we've always done things." Which ...